PRIVACY POLICY

This privacy policy (“Privacy Policy”) describes how your personally identifiable information as defined under applicable law(s) (also known as “personal data” or “personal information” and hereinafter referred to as “PII”) is collected, used, and shared when you visit or make a purchase from lenynal.com(the “Site”).

WHAT PII DO WE COLLECT?

When you make a purchase or attempt to make a purchase through the Site, we may collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.

When you visit the Site, we may automatically collect certain PII about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we may collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. More information about Device Information can be read below under the “Cookies” section.

When we talk about PII in this Privacy Policy, we are generally talking both about Order Information and Device Information. Thread Wallets does not process sensitive PII, as defined by applicable law(s).

HOW DO WE USE YOUR PII?

We or third parties we work with may use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we may use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We or third parties we work with may use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We or third parties we work with may also use Device Information to help run online advertisements including retargeting ads or to identify your email address for marketing purposes. As discussed below in the “SHARING YOUR PII” section, you may have the right to opt-out of this. Additional details regarding these uses are also included in the “COOKIES” section below.

SHARING YOUR PII

We share your PII with third parties to help us use your PII, as described above. More specifically, we may share PII with third parties for reasons such as the following:

To process orders and facilitate our services, including customer or warranty services;
To better facilitate and improve our business functions, including the operation and security of the Site, data analytics, and/or data management and storage;
For assistance with marketing purposes, communications, and/or product reviews;
To any other third party with your prior consent to do so;
If Thread Wallets is involved in a merger, acquisition, or sale of all or a portion of its assets, which change you will be notified of as necessary under applicable law(s); or
As otherwise required by law.

Finally, we may also share your PII to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, to investigate fraud, to protect your safety or the safety of others, or to otherwise protect our rights.

We do not sell PII for money. However, applicable law(s) may define the “sale” of personal data more broadly than as an exchange for money. Where that is the case, or if it is shared with a third party for cross context behavioral advertising or targeted advertising, you may have the right to opt out of the sale and/or sharing of your information here: Do Not Sell or Share My Personal Information.

Cookies

We and/or third parties may collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

These technologies and others like them are hereinafter collectively referred to as “cookies”. While the exact cookies can change from time to time, the applicable categories of cookies we or those we work in connection with (collectively “we” or “us” for the purpose of this list) may use include cookies that:

• Are essential to the operation, functionality, legal compliance, and/or security of our Site;
• Facilitate our business functions, including order fulfillment and related services, data management, diagnostics, and/or analytics;
• Help to improve the performance and/or security of our Site;
• Allow us to communicate with you, including for product reviews, surveys, to follow up with you after you’ve visited our Site, or to let you know a product is back in stock;
• Allow us to facilitate advertising, to provide you with advertising relevant to you, and/or to measure the efficacy of our advertising or communications;
• Remind us who you are and help us to better understand, track, and save your preferences and/or purchase history;
• Help us better understand your visits to the Site, including how you interact with the Site and/or what websites or search terms referred you to the Site; or
• Help us better understand how you access our Site, your general location, and/or to distinguish between different visitors to the Site.

As noted above, our Site is hosted by WordPress, and WordPress may choose to use its own cookies to collect data. We are not responsible for these cookies, but they may be viewed at https://wordpress.org/about/privacy/cookies/.

As also described above, we may use your PII to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example, when you visit or log in to our Site, cookies may be used by us or third parties we work with to associate these activities with other PII they or others have about you, including your email. We or those we work with may then send communications and marketing to these email addresses. You may opt out of this at app.retention.com/optout or as set out under herein and under “SHARING YOUR PII.”

For more information about how targeted advertising may work, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. Where applicable, you can opt out of targeted advertising by using the link discussed in the “SHARING YOUR PII” section above (Do Not Sell or Share My Personal Information) and/or the links below:

• Facebook: https://www.facebook.com/settings?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• NAI: https://optout.networkadvertising.org?c=1
• The Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info

We note that these and other third-party links included herein are not in Thread Wallets’ control.

You may also have the right to opt out of sharing for the purpose of cross-context behavioral advertising or targeted advertising under applicable law, as set out above under the section titled “SHARING YOUR PII.”

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at sales@boojeebeads.com or by mail using the details provided below:

Room 201, 2nd Floor, No. 50 Yingri Yuan
Dongzhou Garden, Jiangdong Street
Yiwu City, Jinhua
Zhejiang Province, 322000, China